Welcome to our Persuasion in Advertising blog written by students about a variety of topics regarding the advertising industry.



Advertising is Bad By Nathalia

Advertising can be both good and bad for you. In kids’ perspectives, they might think that advertising is good especially when they see something that interests them that is being advertised. In my opinion, advertising is bad for kids. Advertisers want people to buy things. If we are happy with the way things are, then we are less likely to buy things. Advertisers know this, so they subtly try to make us unhappy so we will be more increased in buying advertised products. Advertisers have methods to try and get you to buy their products. Lots of times, what they are selling is a lifestyle, or an image, rather than the product. The average American sees about 3,000 advertisements a day. By high school graduation, you will have watched about 350,000 television commercials. In commercials, bulletin boards, and other advertisements, people still have to go through the process of photo shop after putting tons of makeup on the person advertising. It’s an illusion of their real appearance. “Advertising sells not only products, but also values, images, concepts of love and romance, success, and what is normal,” says Jean Kilbourne. As James Collins says, “a magazine is simply a device to induce people to read advertising.” In H. G. Wells’ opinion, “advertising is legalized lying.” He probably thinks this because some products that advertisers advertise don’t work or the information they tell people isn’t completely true. Advertising is everywhere you can possibly think of like, on TV, on billboards, in magazines, online, on cell phones and most other electronics and even at school. For most boy advertisements, they get the idea that violence is the answer and that it’s fun. For girls, they show an interest in dolls and makeup. At a young age girls see advertisements for kids' makeup, which informs them to try it and it pretty much tells them that it’s okay to wear makeup at a young age. With advertising kids lose imagination and creativity. The more media kids watch, the more they get addicted and instead of playing outside and being active like an average kid they rather stay inside watching TV, which is unhealthy. 16% of kids and teenagers are overweight and kids that are getting overweight need to have bigger car seats because of the kids’ inactiveness. TV continually brainwashes many kids with advertising.


Money Wasted on Advertising by Bowen

Every year tons of money is spent on fast-food, toys, cigarettes, alcohol, and much more. Advertising is maybe one of the largest money spenders out there. Normal television advertisements on unpopular channels can be about $100.00 for one 30 second spot at the lowest. They can average from about $15,000 to $20,000 a month, which in my opinion is a colossal waste of money. The cost of advertising varies on the number of viewers on the channel, the time of the day, the duration of the ad, but it also varies from one country to another. One of the most important factors is if it is locally or nationally. If you have an advertisement that is available to a large part of the United States, then it will be more expensive. In 2005 worldwide spending on advertisements rose to 406 billion United State dollars. In 2011 it was up to about 1000 million United States dollars spent on advertisements every year just on alcohol advertisements, which is more than double the United State dollars spend on advertisements on all products in 2005. If it’s just 1000 million United State dollars on alcohol today I couldn’t imagine how much United States dollars are spend on all advertisements today. The time of the year when a single advertisement is probably the most money is during the Super bowl. During Super Bowl XLV (2011) a 30 second ad on CBS cost between 2.5million dollars and 2.8millions dollars. WOW! That’s a lot of money. The record cost for a Super Bowl commercial was during the 2010 Super Bowl on NBC, when the ads averaged 3 million dollars apiece. This means for one 30 second spot its 3 million dollars, not to keep repeating it. What a WASTE!
Companies that spend money on advertising should try spending the money on something that will really matter in the future like improving their products, or doing more research to make their products healthier. The reason that a food being healthy is such a big factor to selling the product is because parents don’t want their children eating food that can make them unhealthy and obese. Companies can spend the 5million dollars that most of them spend on advertising to help improve the world.
I am not saying that they have to stop having ads, but I am saying that they should have fewer ones. Imagine the alcohol company, or the Doritos Company, or any other company that have 5 or 6 commercial during the Super Bowl. If a company has 5 commercials during the Super Bowl they could be spending as much as 15 million dollars. 15 million dollars could be used to buy new employees, do research, and probably much more. I think that health is really important so If I had a big wealthy company I would definitely cut down on advertisements and focus in on the more important aspects like making the product better if it is a toy or healthier if it is food.
Overall, I think that companies should cut back on advertisements and try to improve the actual product. Saving an extra 5-10 million dollars a year could really make a big impact on the product in healthy ways and tasty ways. Everyday thousands of foods are looked at and not bought because of them being fattening or unhealthy. So please companies just cut back on those pointless advertisements and do something useful for your products that will have a big effect in the future.


Stealth Marketing by Madeline E.

Stealth marketing, also known as buzz marketing, or undercover marketing is a subset of guerilla marketing. Guerilla marketing is going beyond commercials, and the campaigns are unexpected and unconventional. Sometimes they are interactive and consumers are targeted in unexpected places. An example is when Coca Cola had an advertisement for their new grip bottle on the side of a bus stop, and the whole advertisement was made of the bottle grip material. People could touch the material and feel it. Guerilla marketing is interactive and different. The objective of guerilla marketing is to create a unique, engaging, and thought provoking concept to generate buzz and consequently turn viral.
When companies use stealth marketing, consumers do not realize they are being marketed to. An example could be if a company paid an actor to stand in a popular location and use or wear their product. The actor would also talk to people around him or her about the product. The actor sometimes would be able to sell the product to people without the consumers realizing. This actually happened when a 26 year old actress named Julia Royter flirted with men and asked them to put their numbers in her Blackberry Pearl. She said she would call them back, but she never did. Royter was being paid to flirt. She was part of a covert ad for Blackberry. "I was with a bunch of hot girls and we would just walk into bars, whip out our BlackBerries and try to get guys to look at them by flirting," says Royter. "We'd say, 'Put your number in my phone and I'll totally call you. We'll go out on a date!' But we just wanted them to try the BlackBerry. I definitely didn't call anyone." This was all a part of the promotional trick, Stealth Marketing. Sony Ericsson launched the most notorious stealth marketing campaign. When the company first came out with a camera phone in 2002, it hired actors in 10 cities to pretend to be tourists. The actors would stop people passing by and ask to have their photo taken. The companies wanted people who used the camera phone to realize it’s cool, and want to buy it. These people could then spread the word about the phone. The goal of stealth marketing is to generate buzz, so the consumers would use the product and tell their friends about it. The company’s product could then turn viral. Because stealth marketing is isolated from other media, people tend to trust it.
Personally, I don’t believe companies should use stealth marketing. It is a sneaky and devious way to get people to buy your product. It seems like there’s no defined point where advertising stops and starts. Now, because of stealth marketing, we have to be suspicious of every message we see. The consumer is ultimately being duped by the company. Even Julia Royter, the actress paid to flirt says, "It's all pretty evil. You've got to be careful these days. You never know who is trying to sell you something.” There are also many risks when using stealth marketing. The companies run the risk of backlash. If consumers realize they are being manipulated into liking the product, they often become angry at the marketer and the product over being misled. Sometimes the buzz gained by stealth marketing is for the opposite effect than the companies desired. I don’t think this strategy would always be effective. Because people don’t realize they are being marketed to, they might not be aware of the product that the company is trying to advertise. Consumers probably wouldn’t take note of the product they were using. Overall, it’s a desperate and shallow strategy used by companies who are willing to do anything to get people to buy their product.



Kid AdvertisingBy: CameronAll kids today are being reeled into buying products because of commercials. Most kids go right to their parents asking if they can get that certain product on T.V. Most parents do the wrong thing and go get their kids that product that the kid cries and moans about. Kids see more than 3,000 advertisments a day. They see advertisements on clothing, shoes, food wrappers, wall papers, internet websites, school supplies, etc. Advertisements are everywhere you can think of. Kids cry and cry to get their parents to buy the product for them. Advertisers take advantage of this because they know that this goes on in people’s lives. Because of this advertisers make the commercials and all the other advertisements they do, more luring. Most parents will do anything to get their kids to stop crying and complaining, especially when their little. Some types of strategies are star power, family fun, excitement, bandwagon, scale, heartstrings, etc. The strategies that entice kids the most are excitement, fun, star power, bandwagon and scale. The most popular websites that kids look at are Sprite, Disney, Nickelodeon, Lego, Zhuzhupets, Match Box, Bratz and American Girl Doll. Disney and Nickelodeon are popular websites because they are T.V shows. Also most of these websites have the strategies that kids like. Most kid websites have games and most kids love games. When I was younger I would go to my mom wanting to get that product because they made it look so cool on T.V, internet, and in the magazine. There are way too many ways that advertising can affect a child. There aren’t enough ways that we can help children. The parents can try to help but they can only help for so long. Some solutions are making your kid not watch as much T.V and go on the internet as much. The parents can’t be on their own to protect their children all of the time so they need help to protect their children.
Advertising is turning are kids into brats,
And at the same time, changing our world! By Meghan


As soon as a child is born, they are surrounded by advertisements. Children see logos everywhere and that’s how the advertisement companies start to get children hooked on their products. Logos and cartoon characters are on baby bottles and Sippy. Cups, some kids have Superman and Hello Kitty bed sheets and clothing. Thus, young children are immersed advertising and consumer culture.

So much money is spent on advertising for kids. A person who owns a store in a local town may cost very little money to 2 to $5000 dollars a month to get advertisements out. The amount of money also depends on the location of where the ad is being put, and what the ad is for. Nike ads are going to cost a lot more money then maybe a local business in someone’s town, because not as many people see the ad. Nike is such a larger company and has big priority then a local business, because they make more money, and people are more familiar with there products. The more the money they get the more ads they can show and they get more customers. Nike spent about $300 million dollars for overseas advertising. All the companies try to make their advertisements look good and make kids want to buy them to get more money for their company. The problem is the kid’s don’t have the money to buy the product so the companies have to make the products also appealing for the parents to want to buy. The companies use techniques to attract the parents and kids at the same time. For example Kellogg’s has many sugary cereals and snacks.

For advertising purposes the grocery stores put the sugary cereals and bad snacks on the shelves that are eye level to the kids. Even though the grocery stores aren’t making the products, they buy the products from the companies and still want to sell them for money. They also place the nutrition facts on the side of the cereal box so the parents can’t see it, and put things on the front of the box that make the parents want to get there product. Some examples of things the companies put on their cereal boxes are great source of vitamin D. One company that wants people to buy their products a lot is Special K. Special K does a great job of advertising because they put great motivational losing weight sayings on the front of their cereal box, like “lose up to 6 lbs in 2 weeks.

Many people would want to buy that product because they see beautiful models in magazines and want to lose weight to be just like them. Personally, I don’t think that kids advertising should be band but the companies are forcing the kids to buy their products. All kids want the latest toy and latest CD. The companies are hypnotizing the kids by persuading them to make them so cool and make them want their products, when all the companies want is for their products to be bought. Some kids advertising should be banned because it turns some of the kids into brats. For example, the Simpsons commercial that was shown in the movie that we watched in class.
The kids kept begging the dad to go get some product that the advertisers are selling them. They are turned into brats and when they finally get the product they stop begging the dad. The kids live in a world where getting a toy, like the new Polly pocket or American girl doll is there life! Having the new toy is good to play with at that moment and to have to trade or play with a friend but later on, you don’t even remember about the toy. The kid’s life is revolved around electronics and toys and they are obsessed. I don’t think that the kids advertising should be banned but the advertising should not be as intense. Kids are turning into brats just because or a commercial they see on TV, or if they are playing a computer game they could see an ad on the side. Kids these days live in a world where technology plays a big role, and advertising isn’t going to stop.



The Secret behind Advertising by Cole

Advertising reveals brands and persuades consumers to buy products through messages in mass media. Advertising makes people, food, and other items look flawless, but nothing looks like that. Most advertisements make people feel bad, and make them want to change or improve themselves.
Food
In the cooking industry meals presented in advertising are made to look fake and flawless. The idea of the food stylist is to make the food look attractive in the finished photograph. The food stylist spends time and effort carefully and artfully creating and laying out the food. They know how to show off taste, smell and appeal in the photo for people who want to buy the meals.
Set up: The stylist and photographer puts out backgrounds and attractive pieces to complement the food. Attractive pieces they use are table cloths, restaurant backgrounds, happy people, fancy plates, bowls, and silverware, and bright colors
Styling Techniques:
  • Creating steam with a combination of chemicals that makes smoke that looks like steam coming from hot food.
  • Creating a mix of solid shortening, corn syrup, and powdered sugar that can be resembled to real ice cream.
  • Using brown paints to enhance the color of cooked meats and poultry.
  • Using heavy cream instead of milk in cereal to prevent types of cereal from getting soggy.
  • Spray painting green vegetables to raise the bright colors, rather than cooking them fully, so they don’t burn or get wrinkled when they stay under the camera for a long period of time.
  • Adding water to drinks, which gives it a sparkly look.
What You Are Being Fooled By:
  • BRIGHT COLORS
  • Heart Strings
  • Give A ways / Prizes
  • Mascots
  • Star Power

SOURCES: 1. http://www.foodportfolio.com/food_stylists/ 2. http://www.culinaryschools.com/being-a-food-stylist 3. http://www.choice.com.au/reviews-and-tests/food-and-health/labelling-and-advertising/marketing/food-styling/page/behind%20the%20scenes.aspx

Economics of Advertisement Blog post
By: Ellie O'Callaghan

Advertising is used to communicate to people and try and persuade them into buying something. These advertisements inform people about the new thing that has come out, and makes it seem as if you can’t live without it.

How much does advertising cost?

According to gaebler.com, when pricing a television advertisement, you need to weigh out the cost of two different things:
1) The cost of making the commercial
2) The cost of airing it
The estimated average cost of making a 30 second national television commercial is about $350,000. Small to Medium sized businesses cannot afford to pay that price for one commercial, so they make decent quality commercials that can be produced for as little as $1,000, but only if you know where to look. Some local advertising companies may offer to produce a commercial for you at a high discount rate or even for free, but only if you agree to advertise on their station. As you can see, the prices of advertising vary on many different levels.


A lot of money is spent on advertising each year, for example, over 1,000 billion US dollars is spent on advertising each year, no matter what it is. It’s estimated that more than ten billion dollars are spent on advertising all types of food and beverages to kids and some teens in America. So much worthless money is put into advertising that later on, doesn’t matter. Some commercials cost more than others though. A Verizon commercial can vary from 1 million dollars to 1 billion dollars. A Verizon commercial would cost a lot more than a local business commercial that’s trying to get a lot of advertisements. So much money is wasted on advertising because half the people that see the products don’t even end up buying them.

There are many ways that companies make money. For example, a lot of advertisements make products look better than they are. In most food advertisements they have a special food designer to come in and make the product look mouth-watering, even though it really isn’t. This makes people want to but the product, but when they get it they realize it isn’t as good as it appeared to be on the commercial. This is one way that advertising companies make money, they make the product look over the top amazing so people buy it but nothing could possibly look as good as it seems on the commercials. Young kids are also one of the main ways companies make money. When children watch television, and they see a commercial that makes a product look cool, they will instantly want to purchase it. They will beg and beg their parents and even cry to make them buy the product for them. This is how kids turn into brats. Parents are also big culprits of purchasing things they don’t necessarily need, like some make-up products. There is a commercial that shows a before and after photo. It shows that your face looks bad before you use the make-up product and after you use the make-up, your face will look amazing. Most of the time, the product does not work as well as it appears to. The main way companies make their money is by having a certain type of specialist come help them make a product look very cool, so people will want to buy it. Our world is based upon technology, and the advertising will never stop.




Cancelling Children’s Advertisements by Owen
I think that all commercials on children’s stations should be banned because children shouldn’t watch commercials that will brainwash them. Every day 2 through 8 year olds watch, on average about 4 hours and 50 minutes as said on eHow.com/familyfacts. This means that once they get home from school around 3:00, then finish their home work by 3:45 after that they watch television till they go to bed. In a half hour show they are almost 8 minutes and 30 seconds of commercials. So in all the television that an average American child watches there are about 40 minutes of commercials and these commercials are brainwashing children. In all children’s commercials should be banned on stations like Disney and Nickelodeon.

I think commercials should be banned on children’s television stations because commercials brainwash them. Like Barbie commercials force young girls to become beautiful and dress like a model. Also boy toys have to be exciting with explosion and have violence. This is teaching young boys to be violent and muscular. While girls are brain washed to be beautiful, skinny, and be a fashionista. Not on one child television station is there a commercial to tell a girl to be normal and a boy to be non-violent.

Also fast food companies brainwash kids to eat unhealthy food for a cheap toy that was made in china. Their commercials show ideal kids eating there when the most of the people who go there are overweight Americans just fulfilling the American stereotype. With watching so much TV and fast food comes with obesity.

Even some commercials are inappropriate for young children not on television but on the internet. Like kids could be on a television station’s website and there is an advertising. It could be anything; it could be appropriate or totally inappropriate. On average kids spend on about 8 hours on the internet so they see about 750 advertisements per day on the computer. At anytime those advertisements could be inappropriate.

You’re probably thinking “how the children’s television companies would pay for the shows?” Children’s television stations have adult shows at night, so those would pay for the daytime shows.

On Nickelodeon and Disney commercials should banned because advertisements are brainwashing kids. If this happened then kids would not be brainwashed to buy cheap toys, to be violent and forced to be skinny and sexy.






Should advertising towards kids be banned? by Julia M.

Advertising causes obesity, never ending fights with parents, and the decline of children’s creative. Agressive advertising towards children should never have happened. Day after day advertising is consuming children slowly.

On average, 700 billion kids are influenced by advertising. Is that what people want for their children? To have their kids buried under media blitz, causing a huge impact on children’s growth in their early years. It is extremely harmful for children, affecting their lifestyles and buying habits.

Advertisers do anything possible to pull kids into desiring to have a certain product. They are willing to spend starting at 1,000 dollars on average for just one commercial on television. Children see about 3,000 advertisements a day, and by the time they graduate from college they have seen about 350,000 television commercials. From 1992 1997, the amount of marketing to children doubled from 6.2 billion dollars to 12.7 billion dollars. Today they are spending 15 billion dollars minimum. Children are now spending almost 40 hours a week outside of school. The marketing industry has found that some of the first words out of babies are requesting different children brands. More children today are recognizing the Budweiser Frogs than Smokey the Bear. This is the complete opposite of what should be happening in society. Advertising is consuming children, pulling them into the media, giving them the ideas of what they want but making them think they need it.

“Advertisers have many methods to try and get you to buy their products. Lots of times, what they are selling is a lifestyle, or an image, rather than the product.” There are many tricks of trade that advertisers use to attract kids to their certain product. Some play with the scale of the picture on the packaging or use star power and weasel words so that the packaging and commercials are intriguing. A big part of advertising towards kids is also excitement and bandwagon. Bandwagon is when advertisers say something like “join the crowd” or “don’t be left out,” instead of making children feel good about them, it makes them feel bad.

Advertising would not be so bad if it was actually healthy foods, or things that come to use, being advertised towards children. “Research shows that the least healthy cereals are the ones marketed most aggressively to kids.” (Time Magazine) Imagine if fruits and vegetables were commercialized for children to see. Then, at least it would be encouraging a healthier lifestyle for children, and would be affecting their growth in a positive way. But most likely that would never happen. Advertising geared towards children should just be eliminated because it is not giving children any benefits in life.

Sources:

http://www.consumingkids.com/facts_about_marketing.htm

Time Magazine




Gendered Messages by Ally

In our media world, advertisements and messages are gendered. If you see a commercial for a boy’s toy, it would be drastically different from one for a girl’s toy. For boys, the commercials are generally narrated by a rough, older male voice while girls would have a sweet little girl speaking. Products advertised for boys, such as video games, are disgustingly violent, encompassing chopping people’s heads off and sawing through a person’s body. When one sees an advertisement for a girl, it usually has a ton of bright, happy colors such as pink, purple, orange, and yellow. Often, they are for dolls of varying kind, showing shots of adorable little girls playing with dolls and taking care of them as Mother would. It portrays girls as innocent and naive while boys are marketed to through rough and toughness.

There is a variety of negative gendered messages included in these ads. For example, a majority of items marketed to little girls are for make-up and Barbies. All over, you see really young girls, aged from even 6 to 10, playing with make-up and putting it on. While, in reality, this should not be happening until they are eleven or twelve, tweens. Young girls are being made into tweens when they are still just little girls. In addition, two extremely popular brands of doll are Barbie and Bratz. These dolls are often dressed in highly sexualized outfits with miniskirts and tube tops. Then, they make life size forms of these outfits and little girls force their Mothers to buy them for them. These girls want to look just like their doll. For boys, they are under the notion that aggressive, tough, violent, powerful, and dominating are all the right things to be.

These ads do have a terrible effect on a child’s identity. Girls are taught that to be a good, wholesome person they need to be pretty, and sexy. They are under the impression that if they are not flawless like their Barbies, or movie stars that they see in magazines, they are doing something wrong. While really, it’s about being beautiful on the inside, in order to be a great person. It’s about having individuality and creativity, not looking like grown women who have been made over to look fake, and flawless. For boys, they are under the notion that aggressive, tough, violent, powerful, and dominating are all the right things to be. When they are exposed to all of this blood and violent, they think it is right. They go through life thinking the only way to solve a problem is with violence. It will teach them to be excessively violent people. So, if they ever got in even a small argument with say their brother, sister, or friend at school, they will immediately resort to hurting them by hitting, or kicking. In addition, many of the toys that small boys are playing with are inappropriate, scary or aggressive and based on current movies and TV shows. For example, many boys play with plush toys or action figures that are based on the movie Spiderman. This is a movie that is extremely frightening and aggressive. Batman is another example of this. There are many figures made after the movie which is also very scary and has a lot of fighting. Wrestling is a sport that has been taken to the extreme with action figures. This is all about fighting and is literally just to see who is triumphant. Harry Potter is also a very popular movie series. The movies are very scary in general and include characters that are really creepy, and scary. Also, people are constantly killing each other. The Simpsons also make figures to play with. This show includes inappropriate actions and language for the age of boys playing with them. Transformers are very scary and include people and huge frightening robots killing and fighting each other.






Stealth Marketing by CJ



Stealth marketing, also known as undercover marketing, is the act of marketing to people when they don’t even know it. For example, Apple may have a famous person use an iPhone during an interview. Nordstrom may have a famous person wear one of their new shoes. In order for it to work, the person who is “marketing” the product must act as a peer to the target audience without showing they are endorsing the product. This is not the only form of stealth advertizing, it can also be found in video games, and movies. Most of the time stealth marketing works and people buy the advertized product when they don’t even know it is being advertized to them. Stealth marketing is everywhere and is the future of advertizing.


There are many reasons companies use undercover marketing. The main reason is that it generates a lot of “buzz”. Once a significant amount of buzz generates, the consumers start advertizing there products to other consumers and advertizing basically becomes free. For example, someone sees a shirt that Alex Rodriguez is wearing with a Nike logo on it. The person then buys it. After that, another person sees it on them and then that person buys it. This chain will continue on and result in many sales. Another reason company’s use stealth marketing is because the financial risk is relatively small. If you pay someone one thousand dollars to wear your product and it doesn’t work, then you lost one thousand dollars, it’s not a big deal. If you pay one million dollars for a commercial and that doesn’t gain profit, then that’s a big deal.


Although undercover marketing has many good things for companies, it also has some risks. If the consumer finds out that they are being manipulated, they will generally get angry at the marketer. This is why the marketers need to hide it. The consumers will then most likely stop buying the product. This is why consumers sometimes call undercover marketin, “Roach Baiting.”


Stealth Marketing can also be found on the internet. Marketers sometimes use chat rooms to advertize. In an online “community” everyone seems like your friend so when someone says, “Hey look at this cool product,” you would think they are trying to help you buy “showing” you this product. By doing this, marketers reduce the risk of being cought stealth marketing. Another way companies use stealth marketing is through Facebook. The company can have Justin Bieber post on his Facebook something like “I Love my new iPhone.” S


Stealth marketing happens all over the world and there are many examples of it. In 2002, Sony Eriscon used stealth marketing. They hired 60 actors over 10 cities. These actors would ask people to take there picture and would hand them the Sony Eriscon phone. While the picture was taken, they would talk about how cool the phone is. The goal was to get the people to tell all their friends about the phone.

Should Ads geared Towards Kids be Banned? By Zach
I don’t think that we should ban kid commercials but we should cut down on how much they are played on TV. On Saturday morning when you are eating breakfast and watching TV, most of the programs you are watching is jammed packed with ads and product placement. The ads are basically brainwashing kids. Children don’t understand that nothing in real life is like the ads. Kids have a sense of what is beautiful and what is a fun based on advertisements. Examples of this would be that when a girl sees a beautiful person in a commercial for jeans she thinks that to be good looking she has to look like the person in the commercial. But getting to look like that is impossible because it is all photoshoped and distorted. Kids think that you should look like every beautiful model on the TV but most of those pictures are lies, no one looks like that in real life. It is all photoshoped to look good and to make you buy their product. The kids think they have to look perfect like in the ad to be beautiful but it is impossible. Plus, when a girl is reading a teen magazine that magazine is filled with a form of advertising called star power. They see stars and celebrities wearing clothes and using skin products and they think that they have to have that product to be “cool.” Or when a boy is watching TV and sees an ad for sports equipment he thinks to be good at sports he has to have that product. Basically kids think that they can’t be cool or good looking without having everything that is presented on the TV commercials.

I think Americans should cut down on commercials geared toward kids and children because it is hurting kids self esteem. Kids think that they can’t be great and thrive without being like everyone on the ads or having everything on commercials. The marketers for companies know that kids have a big influence on what their parents buy for them. Big companies take kids and test them to know what catches their attention and they make their product like that so it sells. This is torture; they are manipulating kids to make a quick buck. TV stations should also cut down on the ads for sugar cereals and other unhealthy foods. The kids don’t know what is in them and all they see is a cartoon character having fun and they want to buy it. The kids have a lot of power on what cereal is bought so most of the time it is the unhealthy ones that they see in the commercials. These products are very unhealthy and American kids are getting obese. We as American consumers, need to help children because they are getting mislead to think that eating sugar cereal and junk food is ok. Kids see about 3,000 advertisements a day. Whether it is on the computer, TV, the radio, billboards, t-shirts, backpacks, or lunch boxes advertising is all around us! I’m not saying we should get rid of the ads all together, but if advertisers try to cut down on the extensive marketing to kids for products like junk food, then we can help kids and save them from this advertising crisis.

Gendered Advertisements: by Madeline
Almost every brand and company advertises to kids. They believe that we are the next generation of buyers and once they get us hooked they have us for life. So to get us “hooked” they use certain easy techniques that reel us in. When the average kid is watching television on the weekend he doesn’t listen to the boring black and white commercials, he watches the fun, colorful, new commercials about the coolest toy on the market. This is because these companies know that we love those types of commercials. They also base commercials on the demographic that the product is focusing on.

For a girly product the ad is most likely pink and purple and the doll or toy is pretty and fit. That’s what brings in the girl customers; the girls want to look just like the Barbie they saw on television so they convince their parents to buy that product. The problem is soon every single girl will have the idea that if they don’t have that Barbie doll or if they don’t look like her they aren’t good enough, so they want that product even more. The advertisers and companies love this because it’s just what they want, little kids getting reeled in to their product at even the age of 5 or 6.
These marketers do the same exact thing for boys. A boy would be interested if the ad has bright colors like blue and green. Also the ad needs violence and action with the toy or action figure being super jacked. Little boys are already playing bloody, violent video games and trying to do anything to become ripped. That is what the advertisers make the ad look like because in this era that is what boys’ perceptions are. Nowadays kids are getting the idea that if they don’t look like the ads or if they don’t have “that toy” they are not the “cool” kid.
Why they advertise to Kids:Kids don’t realize that every day they are being targeted by these super marketers that only care about selling. Due to this the way kids think and the way we feel we need to look like has changed. Most commercials the average person watches are targeted at kids. Why is this? Mostly because we don’t realize how much opinion kids have in family decisions. Kids usually decide what car their parents buy, what computer their parents buy, what phone plan their parents will pay for, and even where their family will go on vacation. Ads are always trying to get kids attention and they do which makes kids have a lot of power in the economy and advertisers know this.
Places are getting money off of the fact that kids love advertising by putting in vending machines. Even schools have started to advertise by putting signs in the hallways and selling Coke in vending machines. The terrible thing is fun things that schools have such as field trips to the zoo have been replaced by school trips to places like Petco.
Advertisement is slowly taking over the world and has already taken over every child’s life. No one realizes how big of an impact media has on a person. Just by having a normal day children see about 3,000 advertisements and that is truly scary.
The Result: It is simple children are being taken over by advertising and it does not result in a good impact on them. Children are being taught that what you buy is who you are which isn’t true. Girls have a bad perception of life and what they have to look like and wear because of the dolls they see at the store or on television. Boys are learning that the more violent the better something is and that violence is fun. A baby, at as young as six months, is able to remember a brand. This is what the advertiser’s love, once they get us hooked as kids they have us for life and that is all they need to do to take over our world.
baby_covered_in_ads.jpg
http://megehee.edublogs.org/2011/06/03/consuming-kids-response-2/ The advertisers get us from as soon as we are born until the last day of our lives.



Marketing to Kids by Michael
Advertising towards kids should be banned because it is unfair to the young kids who can’t yet completely think for themselves. Everywhere a kid looks, there’s some type of advertisement. TV, the internet, billboards, clothing, schools, cell phones, radio. Now, there are so many new ways to look at brands. Since 1980, when child advertising started to rise, many things about kids have changed. With all of these new techniques to advertising, kid’s obesity rate has grown dramatically. In 1980, 2% of American kids were obese, but now 16% are. Also, kids used to be a tween when they were 12. Slowly, that age has grown to ages 6-12. A child has a huge influence on what is bought by a parent, so advertisers are trying to appeal more to kids.

Marketers follow kids everywhere and study how kids react to certain products. The Advertisers want to shape a toddler’s needs. They try to put characters in their ads that a child might know such as SpongeBob, Spider-Man, or Dora the Explorer to catch the kid’s eye. Even if a child has never tried a product before, but they see the character, they will whine to their parent to get the product. One toddler actually said that SpongeBob Mac N Cheese was better that regular Mac N Cheese. Advertisers have also turned PG-13 characters into kids’ characters. Spider-Man could have been an R-Rated film 30 years ago, but now is PG-13.

Children are as likely to be on the internet now as the playground. Also, ¼ of American kids have cell phones. 4.4 million kids now have ADHD. When you sign up with an account on a website, the reason the website might ask you what your favorite color is or something like that is because they want to advertise things that you are interested in. Every account has a different advertisement specialized for that person.

The majority of parents think that a baby should get into marketing early. For example, kids who watch “Baby Learners” have worse vocabulary than normal kids. The more media that children watch, the better chance it is for that child to have depression. The culture of children is becoming very expensive. Now, a normal toy could be a $200 iPod as appose to a $1 comic book 40 years ago. The new attitude of this generation is “it’s all about me”. Young boys see violence at such an early age with T-Rated videogames like Call of Duty or Halo. Since marketers make toys from characters in TV shows or movies, kids are being told that their own imagination isn’t good enough. You can’t use a stick as Harry Potter’s wand; you have to buy the toy with the “real” sounds. The new generation isn’t able to use their imagination as much as older generations did.

Not only have children changed with marketing, but toys that influence kids have, too. If you compare an original Luke Skywalker action figure with one today, the newer one will be jacked with muscles and the older one will look more realistic. Also, in movies like The Terminator, young boys watch it and think that you need to solve all of your problems by fighting. When you look at a gun that Humphrey Bogart uses in Casablanca as oppose to one that Rambo uses, Humphrey Bogart’s is dwarfed by the size of Rambo’s. It’s a similar case with girl toys; an old doll from 50 years ago will have an average waist, but new Barbies will be super thin. When little girls try to be that thin, they can sometimes starve themselves to death. They should realize that you just need to be who you are.

Another problem with modern advertising is marketing food towards kids. As I said before, in 1980, 2% of American children were obese. Today, 16% of American kids are. With cartoon characters advertising junk food as having fun and being happy, kids want that unhealthy food even more. Since the food might have sugar or chocolate, the kid might think that the product tastes good no matter what. If they beg their parents to get the product, they have a very good chance of getting it and eating it for a snack.

Advertising towards kids is completely unfair. Young children can’t always think for themselves, so if someone says something is good, they may believe them right away. As you can see, with new ways to advertise towards kids like the internet and TV, there have been many drastic changes in this generation of kids. We should help the next generation of children by banning marketing towards children.


Marketing Children: Clever or Illegal- by Drake
The commercialization of products for children makes more than forty billion dollars a year. With kids Influencing parent’s choices and spending their earned money advertising targeted to children is gold. With putting mascots into a product, children automatically think it’s the best choice for spending. In a video a child said, “This one is good.” The adult replied, “Have you ever tried it?” “No.” In all top children’s products had a mascot in the television commercial which kids automatically think is good. In my eyes advertisers are just doing their job well. Advertisements even counter the children if they don’t buy the product to make them feel inferior. Subconsciously children are the reason for a lot of the decisions parents make with products. I believe that it should be legal, nothing is wrong about it is just strategic.

Do they feel bad because of advertisements?
Tween and teen girls think they need to feel pretty and sexy. Advertisements don’t just come out and tell them blatantly that they’re not good enough like the opposition thinks. They make idols for girls who may show these features. And boys have to be very muscular and into action and guns. But if boys weren’t the products wouldn’t be bought which means they do like it and want to buy it. Manipulation is in play a little but nothing completely illegal or blatantly illegal. Video game companies are releasing graphic and vulgar video games because that’s what boys are supposed to want. Movies that used to be rated-R are becoming pg thirteen so more people can see it. The movie makers don’t rate the movies; a government company does which make it completely legal. Nothing wrong about it.

What’s really illegal?Getting Babies when they’re young is the way to go. Products claim that buying their product will help their learning when they get older. Infant educational videos make an average seven point five million a year. But the products advertised aren’t deadly products like smoking cigarettes. Those advertisements were rightfully banned because they are lethal products that should not be toward kids. But Baby Einstein videos don’t destroy kid’s lungs and leave all kinds of cancer. Video games where kids learn to count aren’t putting tar into children’s lungs. Although they might do everything they say they do, but they are certainly not deadly

Many Americans think that advertising toward children should be illegal. In fact the United States is the only country without a policy against it. But is U.S.A being too loose and neglectful, or do they just know what’s up. Maybe Advertisers who know how to make money aren’t evil, why in fact, they are incredibly clever. While people argue that it makes children and adolescents feel self conscious or it may make children not interact, Although this may be true, should be illegal or is it just morally wrong. Can one honestly say that baby Einstein is the same as cigarettes? Or that no interaction is as bad as lung cancer? Can an adolescent really avoid self consciousness from commercials even with eighty pound models around in magazines. A Simpler Solution?Would it really be necessary to ban it completely? Instead of completely banning advertisements targeted to children, why not just make the rules a little stricter? Maybe not making the people/icons in the ads super good-looking or super buff. Maybe just average people. Whatever the solution just reach a point of agreement.


Advertising for Children
By Maggie


Should all advertising towards children be banned? In my opinion, I don’t believe that advertising towards children should be banned. Advertisement for children teaches them the important things in life, like how to be a girl, or how to cook. If all advertising is banned for children they will miss out on many things. TV commercials show children the real world outside of their view. For many children, TV programs help children learn and then they become more excited to learn from the programs. In today’s times, electronics are everywhere and most learning programs are electronic. The kids have fun playing on these toys and don’t even realize they are learning. Children in their early years learn more than any other time in their life in that time period; they learn to walk, to talk, to crawl, to sit, etc.

The advertising is out of hand and they cause children to learn from only electronics. The children get sucked into the life of advertisement by wanting everything they see, because it seems cool or one of their friends has it. Children like the idea of getting new things so when a new toy comes out they are almost drawn to it immediately. The advertising usually makes the toy seem cooler than when you purchase it. For example I bought moon sand for a school project and it was completely different then what they showed on TV. The ad said that the sand sticks together but when I tried using it, it crumbled. The companies all target younger children so they will grow up with the companies materials.

When I was younger I had always wanted the new toy. The commercials fascinated me and intrigued me. The toys I would play with were a variety; there were Barbies, Bratz, Polly Pockets, American Girl Dolls, and Webkinz. Every where you go you would see a Webkinz or Barbie advertisement. The kids would realize that all their friends had the toys and they would then beg their parents for the toy.

The kids’ environment today revolves around toys and electronics. The ads on TV could be reduced, but the advertisement companies are just trying to promote their product to the younger generations.





Gendered Messages in Ads By: Abby

In many advertisements directed toward kids, the messages are gendered. Advertisers send different messages toward boys and girls regarding how they should look, how they should act, and how they should live. When advertisers send kids the message that what they are showing is the right way to live, they know that the boy or girl is more likely to buy their product. Advertisers send messages toward boys and girls before they could even walk. For really young girls, advertisements consist of pretty pink colors, dolls, or cartoon characters. Advertisers are teaching young girls to be sexy at ages as young as four years old by the way they dress their dolls or the people they put in their commercials. When they show a beautiful woman or girl on an advertisement, girls are more likely to try and look like that girl. Advertisers convince them that if they don’t look a certain way, they are not beautiful or not cool, which makes them buy their product. In advertisements directed toward boys, they are being taught violence at a very young age. Many of their toys, video games, or TV shows they watch have to do with violence. They are taught that violence is OK at a very young age.

These advertisements directed toward children can have an effect on their identity. Young girls start to act sexier and older at a very young age. Girls as young as six years old are now being considered “tweens,” the age between a child and a teenager. Young girls are dressing like adults. Advertisers believe that if they send messages toward children when they are young, they are more likely to stick with them for their whole life. Young boys are being taught at a very young age that violence is OK. Boys are watching more and more violence for entertainment, which means they are more likely to act violent when their older. Boys are surrounded by violence on their screens and on billboards. Many young boys look up to professional fighters or wrestlers. The more and more violence they are exposed to, they are acting more violent themselves.

The products that children are exposed to at a young age can affect the way they play and the way they act. Instead of dressing up in long, pretty, princess gowns, girls are dressing up in racy and skimpy outfits when they play dress-up with each other. They are modeling after the clothes that their dolls where or their favorite celebrity wears. This shows that they think that it is OK and normal to act sexy at a very young age, by having it be just a form of play when they are dressing up. Boy’s play is affected by the messages that they are being sent by advertisers to act violent. The toys they play with are toys modeled after famous violent stars, such as “The Hulk”, or famous fighters such as “The Undertaker.” They play with each their toys by fighting with each other’s dolls in a violent way. Instead of using their imagination and playing outside with each other in fun ways, they are inside fighting with each other all day with their toys. Also, instead of playing with their imagination, they are sitting inside playing violent video games. The products that children are being exposed to can affect their lives in many ways. Girls and boys are growing up and acting like teenagers at ages as young as six years old. If this type of advertising continues, the children of America can start losing their childhood more than they already have, and they will be forced to grow up and act like an adult when they are not ready.

videogame.jpgbratty.jpg(Picture from http://tinyurl.com/62vy4ud)

Children’s Marketing or Bad Parenting? by Chase
Advertising geared towards children is harmless, and yet very profitable. Children’s advertising should, in no way, be compared to the smoking industry. The smoking industry was advertising products that were killing people. Children’s marketing is simply selling products for the entertainment of the child, for the child to eat and enjoy, or even to wear and express themselves. People make the argument that the advertisement of children’s foods or snacks are the reason for the obesity level of children in America, but is that to be blamed on the advertisers or the parents? After all, the advertisers aren’t the ones feeding the children these unhealthy snacks, they are just producing them; therefore, the parents are as guilty as the advertisers.
Girls are indeed being targeted by clothing lines to be sexier, but that’s where the parents must step in and take control. The violence coming from boys is being blamed on advertising, but what about the violent TV shows or movies they are watching; once again, the parents must step in and stop blaming the advertisement companies.

Boys being expected to be more muscular shouldn’t be seen as a fault to advertising companies. Boys always want to be bigger and stronger and in some cases advertising could just be seen as positive motivation for boys to work harder. Despite muscular male models, boys would still see athletes or even just muscular people. Whether or not boys see muscular models, such as Abercrombie and Fitch’s models, they would still want to be bigger and stronger; thus, the argument advertising is the reason boys are pushed to be more muscular is diminished.

The comparison of child marketing to the smoking industry is preposterous. The smoking market advertised products that literally killed people and now children’s toys are being compared to addicting, lethal products. The argument could be made that the toys are dangerous, but that is how they are played with and the companies are not intending to hurt anyone; on the other hand, the smoking industry knew their clients would die due to the product.

The snacks that are fed to children are not the reason for childhood obesity. Although the snacks or food are not healthy, the parents of children should be monitoring the quantity of food the kids are consuming; hence, obesity should not be blamed on advertising companies.

“The children's market today (through age 12) is estimated to represent $500 billion, consisting of both personal spending of $200 billion” (Advertising Educational Foundation). Through the billions of dollars is spent towards advertising, how many people are paid from it? So, any negative argument about how much is spent through advertising can be countered with how many people are paid and make a living off of advertisement companies.According to the Institute of Practitioners in Advertising there were about 19,000 staff working in member agencies in 2008 with about 700 graduates being recruited per year. That is 19,000 citizens who are employed by advertising, AND THAT’S ONLY IN DIGITIAL MEDIA!

Everyone looks at advertising as an appalling industry filled with awful people trying to sabotage children’s childhood. People blame advertising companies for the faults of their children, but I just see that as an excuse and easy way out for bad parenting.


How much does advertising cost? By: Laura
TV advertising at the lowest costs $784 compared to the super bowl ad spots for one 30 second spot. That is a lot for one 30 second commercial……the cost of advertising on TV depends on:
1. The number of viewers the more viewers you have the more money you get.2. Time of the day. During the evening it would cost more money than if it was in the afternoon it would be less money. 3. The duration of the advertisement. They pay every 10 seconds it may be from $2,000 to $25,000 per 10sec spot4. The locations of the advertisement……like it being either nationally or locally. If you have a product that is big to the U.S. like any apple device or any kind of technology then you get to have it nationally and you pick a time slot……:15 seconds,:30 seconds, or: 60 seconds. If you are a local business, you can call the local stations directly to buy airtime. Another thing is the size of the market, if you want to buy a: 30 spot in New York, it is going to cost more than a: 30 second spot in Boise. Spots can be very cheap like $25 for a: 30 or several thousand dollars in larger place.

How much money is spent on advertising?

Over quadrillion dollars is spent on advertising even if you sell it on potato chips which are a very simple product. It has been estimated that more than $10 billion dollars are spent on advertising all types of food and beverages to kids and some teens in America. The amount of money spent on advertising can vary from $25 dollars to 2,000,000,000 for only a: 30 second advertisement.

Where is the money going that is spent on advertising?

The cost of the advertisement is going to depend on the time on air and the things they need to make the advertisements like……


  • If there actors in the commercial get paid.
  • The kids in the commercial also need makeup to make them look perfect on TV like the stylists.
  • They need to give some of the money to the camera people because they get paid for filming it like the camera crew, the producer, and the photographers.
  • Everyone that is involved pretty much gets paid a lot of money


Gender & Advertising By Isabel
Different advertisements target different genders. Girl advertisements are far different from boy advertisements. Advertisements can target girls and boys in a positive way or negative. Advertising for both boys and girls are very inappropriate, but in different ways. Girls of all ages look up to models and girls that they see on T.V. They want to be perfect, just like them, but the truth is that everything on advertising is fake and edited. Younger girls also look up to figures that dress inappropriately like Barbies. Boys of all ages interact with violence which makes them want to have a gun. They use violence in different video games which makes them be violent in public, like at school. Some advertisements may be a good influence but it is the ones that are inappropriate that attract children.

Years ago advertisements and toys were very conservative, now some are very violent and inappropriate. Boys watch T.V and become influenced by things that they see, such as their favorite actor using a huge gun. Boys also play inappropriate video games, which can reflect on them in real life. Advertisers know how to target boys, by using violence. This reflects as a very bad influence on boys and they become more violent in school and in other public places. Boys look up to athletes which can be a positive influence. It is positive because the boys will stay fit and active. It can be negative because boys can become obsessed with their muscles and body and then they would become unhealthy. But for the most part it is a positive influence. Little boys who do not know what the advertisers are trying to do they will just buy what is in, this can influence them negatively.

Advertisements for girls used to be very conservative and now they are inappropriate and not a good influence. Girls look up to models which is not good because models are fake. Girls learn from the models and copy their style. Little girls also play with Barbies which are a negative influence because the Barbies dress inappropriately so that will show little girls to dress like that. If the product is in, chances are the girl is going to buy it, not even knowing it is fake.

In advertisements they use different color schemes. For boys the colors are usually blue, green, orange, brown and black. For girls the colors are usually pink, purple and red. Color scheme can be a bad influence because they teach younger kids that they have to like one color verses another. If a boy likes the color pink, advertisements will influence him to like a boy color, and then the kids not being himself. If a girl likes the color orange, advertisements are telling her that because she’s a girl she should like pink or purple. Advertisements are trying to influence kids to not be themselves which is very harmful.

Advertisements definitely affect a child’s identity. There are many families in the United States that own either a T.V or a computer or both, which is where the advertisements take place. When a child is watching T.V almost every 5 minutes there is a commercial, these are when the bad influence is shown. Advertisements can affect a child’s identity because it tells the child that they should have or do what their product is advertising. If the kid uses one product and the advertisers are telling them to use theirs because the product they use is not cool it can affect the child identity because the kid won’t think their cool. A young kid is not going to know what product to use they are just going to use whatever they see on T.V or their computer.

Advertisements can come across as charming and fun but are they really? People fall under the spell of advertising which can affect their lives. Advertisements are fake and they convince little kids to buy their product. The advertisements target different genders negatively and positively. By separating genders it could affect the child and their identity. Before you buy something advertised on T.V or on the computer think about it will it influence your child negatively or positively?


Should all advertising for children be banned? by Gabby

I don’t think that all advertisements for children should be banned because some of the products people are advertising are actually a good idea and something people could use in life. Some of the products that people are advertising are bad ideas and that’s what should be banned, such as McDonald’s advertisements or bad toy ideas. Since the advertisers try to promote products for young kids they make the product look amazing and cool so that the kids want it. A good way to advertise something is to put a picture of a celebrity on it to make it seem like you will be just like them if you use or eat this product.

People make Barbie dolls and Bratz, because they think that they are good role models but really girls are changing themselves because they don’t like how they look and they want to look like a Barbie. They are also being influenced to look perfect because all the celebrities are, and dressing too old for their age. Boys are taking steroids so that their muscles look as good and big as the GI Joe action figure and the wrestlers they see on television. There also coming up with very violent and bloody video games that are inappropriate for children. I don’t think that all advertising towards children should be eliminated I just think they should be more careful with what they advertise to younger kids, and that they should pay more attention to their reaction to the products.

A lot of kids now days are getting diabetes because of all the new junk food that’s being made and advertised on T.V. kids are getting to heavy for normal car seats. With all the new unhealthy cereals that celebrities eat, that are being advertised on TV, makes kids slow in school and hard for them to pay attention. Even some dogs and cats are getting fat because of all the new foods that people are coming out with. Because there is so much media and advertisements the more kids see it the more likely they are to score high on the depression scale. I think that the production agencies should eliminate the amount of advertisements they promote to children, because they are becoming unhealthy and can’t focus in school because they can’t wait to go home and play that new video game they got. Kids always used to play outside with their friends but now less and less kids are except for at school during recess. Nature is disappearing from their lives. Their life expectancy is getting shorter and shorter every year.


Children’s Marketing-Torin
Most commercials try to lure little kids in to buy their products. Some types of strategies are star power, family fun, excitement, bandwagon, scale and heart strings. This kind of advertising should be banned from the business of advertising and marketing. As said by TV Marketing for Children “Television has changed a child from an irresistible force to an immovable object.” It keeps you from doing other things and advertises to you with strategies that pretty much suck you into the marketing ways.

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson. This quote is saying that the advertising and marketing companies need these little kids and “tweens”, to buy these products so that they can make money. Children can be basically known as cash cows with money to burn.
Girls are targeted on an everyday basis and they are persuaded that you need certain things to be popular or cool such as Barbie, Brats and my little pony. For example, the words glamorous pretty fashion babies popular and so on are words that these advertisers use to persuade little girls. Many of these girls who are persuaded to buy these products don’t realize that they evoke emotional responses. They use popular figures to represent their product which is known as star power to show you how strong these products are and to show that, even these people use it. Many products that are represented by these companies are shown on websites and areas that girls happen to go on more often.

Boys also happen to be targeted by these companies in areas where they often go. This way of marketing is used by the companies with money who focus on boys and their certain way of thinking. These people use what they capture on the children’s brain against them in a way were it makes you spend money on these things such as Nintendo and violent video games. The world of advertising and children’s marketing is or can be known as a horrible way to make money by taking advantage of the youngsters of America.

So overall through the information that I have shown to you in my blog I believe that the world of children’s marketing should be banned. Many years have gone bye and this so called “world of marketing” has been taking advantage of children’s minds when they don’t even know it.


Advertisement for Kids by Dana
I believe that not all advertisements for children should be banned. Some commercials advertised on TV teach kids about the real world and what really goes on. It introduces beer companies, inappropriate clothing and other stuff. Many older kids do this and we need to get kids used to things they don’t know. I would say some of these commercials are a little overrated for people their age, yet, the company has the right make these ads if they want. Nowadays, children develop way faster than they would if they didn’t watch television. This mostly benefits the children in their knowledge for everything.

There are many products advertised on TV to lose weight. Whereas some advocates say this is harmful to people’s health. I believe that this doesn’t affect people to be anorexic or bulimic. It just teaches kids to be healthier. A large percentage of the world is fat. If you want to live a long life and have good health when you are older, eating junk food isn’t the right thing to do. After getting that into the minds of kids and tweens, they will want to eat healthy.

You are only a kid once, and having plenty of games, activities and dolls make it fun. I remember in my childhood, I had so many toys like Barbie’s, Brats, and Polly Pockets. I do admit I thought the outfits were cool, but that didn’t mean I was ever going to wear the same clothes when I got older. If kids don’t have toys as a child, they won’t enjoy life. Commercials are simply just showing kids how great they think their product is. This doesn’t brainwash kids in bad ways. There are some disadvantages to commercials. I think that they shouldn’t be as intense for the kids because some of the commercials just make the kids obsessed and need to have it. It isn’t a bad thing that they want it, but they become a big pain for their parents. Also, sometimes the commercials plays over again so much that kids want it more and more every time they see it. Parents can get a little paranoid sometimes with TV. It isn’t damaging the kids brains, making them less smart, getting things put in their mind, it is teaching them life. Television is just a simple electronic device that likes to entertain kids and inform them about things. Children will listen to you if you get it in their heads that not everything on TV is real or good for you. Some TV shows support brands of things that you can buy at stores. For example, some macaroni and cheese have SpongeBob on the cover. This is only making that brand more popular if kids like that TV show. These companies have the right to do what they want.

If all advertising was banned when I was a kid, my life would have been so different. There is barely anything else to do as a kid when you are that age, so why not play with games? If it wasn’t advertised, kids wouldn’t know about these products which would have been very boring.

Should all advertising be banned for children? by Julia N.

I remember when I was a kid I always wanted the new toy that I had seen on a commercial, the commercials made me want their cool new product like a Barbie or Webkinz. It was a competition among friends to have the newest and more advanced version of the toy. Companies are constantly promoting their new products online because they know these kids are kids out there just like I was who want the newest and latest toy, plus greatest toy!

One point of view is advertising for children should not be banned just because everyone has to learn the good and bad things about life and what influences people to do things. These days, children learn more because their brains are advanced and learn more from television then not watching television. This influence, additionally, goes quite a lot further than just trying to persuade children that they want or need certain products.

A parent’s perspective is different; they believe that advertising should be banned for children because it persuades children to try and to try things such as cigarettes or other harmful products. Television advertising aimed at children is extremely harmful to child development.

Advertising should not be banned because it’s throughout history and advertisement shapes our minds to think what we should do or what we should have.

Advertising by Nick D.

Advertising is a booming system of lies and horrible tricks, over $230 billion dollars a year! And $730 billion is spent on marketing, or sending out the product to stores and selling it. Advertising is persuading a consumer, you and me, to buy a product such as makeup or toys. So much money is spent because the companies spend millions just to get their ad on one page in a magazine, or millions for every second an ad is playing on super bowl Sunday! These ads pay so much to get their ads on TV at “prime times” because more people will see them, this is the reason commercials are so expensive during these times.

Ads can be focused around any kind of product, such as food or clothes, but the worst in my opinion is the beauty industry. The product is usually falsely advertised, for example they use things such as Photoshop, this is a massive part of advertising because usually the girls in these ads don’t appear as they seem and almost always are artificial. Some of these ads are actually trying to get some girls to feel bad about themselves and buy the product to feel better.

These industries have the power to stretch the truth about their products success rate and or manufacturing style. And in the 1980’s the FTC act was passed, this act or law brought up the things advertising can and can’t do. This made advertising companies relook at the “rules” and notice they could do more than they were at the moment making them advertise more aggressively. Ads are everywhere Videogames, Television, and movies. In school, kids used to be safe from advertisements but now companies are finding ways into schools and putting these ideas of toys or food in their head while they’re in a supposed to be a “safe place.” These companies are using vending machines to get into schools or sponsoring them by buying a scoreboard or turf field and giving them to the school.
Sometimes advertisements can be targeted at the right time and place, for example if you join an online game and give them your birthday, and name. the website can use that to advertise. So when it comes to your birthday a message can be sent to you saying, “Happy Birthday! Have you seen the new Cars lunchbox? It’s really cool!” These personalized advertisements are a great way to make a sale to that child or possibly other children that he/ she knows. The reason companies target children on special days is because the number one reason kids get toys is because they annoy their parents until they get what they want.


Letter to Congress by Quinn
Dear Congressperson,

I am writing to you about an issue that has been endangering our nation’s youth for decades. Media has been affecting America’s children in various negative ways. The government needs to make proper laws addressing this issue. If you do not think media has anything to do with the development of children, then let me enlighten you.
Obesity has been recognized as a serious problem in America. Media has been known to cause obesity and other health problems, such as a shorter life expectancy. Many advertisements for junk food are aimed at children, capturing their excitement with mascots and winning parents’ approval through weasel words such as “good source of...” or “contains…” In movies and T.V. shows, product placement is everywhere, reminding young viewers to use their product. Soda, such as coke, is often shown in the media. Unhealthy food advertisements make children want more unhealthy food, regardless of brand name. Also, ads for unhealthy foods keep kids from eating the foods they need for a balanced diet. Many American children are obese due to advertising.
The amount of violence in the media is overwhelming. It teaches good kids bad moral values. Because of violence in media, children are less likely to realize others are in pain and more likely to solve problems with conflict. This has been confirmed by The National Association for the Education for Young Children.
While boys are taught violence, girls are taught what “beautiful” is. Almost all advertisements concerning shampoo, perfume, and skin products use female models enhanced through Photoshop. These ads may make girls think they are not beautiful enough, and they will start to take drastic measures to make themselves “beautiful.” For example, one girl may start to force herself to throw up every day to become thinner. This gives her bulimia and she dies six months later as a result.
Not only does advertising cause numerous health problems, but it makes them become people who only want things, which they will soon become bored of. They will ignore everything else that does not pertain to what they want, such as school or religion. The American Psychological Association discovered that the more television a child watches, the more they asked for things. Parents will often give into their kids’ wants because of something called “the nag factor.” When parents refuse to buy something a kid wants, the kid begins to nag and cry and whine, which soon makes parents so frustrated that they buy the product just to get the kid to stop crying. In Sweden, where companies cannot directly target children in their advertising, kids ask less for things than in Great Britain.
Yes, children can be a good effect on the economy because they influence purchases, but when is that too much? In the ‘60’s, children directed about $5 billion of parents’ spending. In 1997, kids directed $188 billion of parents’ purchases. There is a relationship between these statistics and advertising. In the 80’s, as a part of Reganomics there was deregulation (not to say Regan was a bad president-he was the best), which put less restriction on advertising. Because of this, all efforts made in the 70’s to regulate advertising were abandoned. With more advertisements and more advertising strategies to tempt kids, kids wanted more. The United States is the only country that does not have laws against advertising to kids. Congress needs to realize that this is a big problem that affects our nation. Children’s advertisements may not be “false or misleading,” but they certainly do more than sway them to buy their product. The youth of today cannot be brainwashed by the media because they will be the ones who will solve our nation’s problems. If an appropriate law is not made, then “I weep for the future.”
Advertisers may say they are protected through the first amendment, but freedom of speech is much more different than product placement or stealth marketing. Also, when people say something, they speak the truth. They tell what they believe in. Advertisers use phrases that aren’t entirely true. If you cared for this nation’s youth, then you would make a new law regulating advertisements aimed at children. For the sake of childhood, please make a law regulating advertising. I am telling you what I believe in.

From,
Quinn F.

Advertising by Ridgewell

Have products bought by you, that you have seen in an advertisement, sometimes not worked the way it was supposed to? This is because people selling products make their item seem so much better than any competition, but in reality their product really is not that great. Advertisers have many ways to lure you into their lies, such as false advertising, catchy but not true slogans, weasel words, and PHOTOSHOP. Think about it this way, you create a product that is similar to another, but not quit that exact item and you want your product to sell, and make profit, what would you do? In our time advertising and advertisement is a booming society full of many lies and awful secrets.

The advertisement industry has the ability to stretch the truth, which is good for sales, but frowned upon because the consumers of the product will be disappointed. Sadly this is what can happen in the product’s distribution, and it is all about profit for the producer. The industry also has different strategies to snake you out into buying their product, such as colors, and manufacturing styles that appeal to their certain age group, for example bright colors, and cartoon characters appeal to children, toddlers and celebrities and music interest teenagers. Studies done by the companies and themselves allows them to come to these conclusions, and how they draw these conclusions can be very disturbing.

When you are using a computer, and you enter information into a bar when you sign up for things, these websites can take your information and use it to know what to advertise on the sides of the web page. While on the internet, ads also come up randomly in every website you use, such as Facebook, YouTube, Twitter, MySpace, Google Plus, Linked In, Addicting Games, Club Penguin, Miniclip, Hulu and ToonTown. There are many ways advertisements pop up, such as, as soon as you enter a page, or after a given time. As we all well know advertisements are extremely annoying and most of the time people don’t even read, or pay attention to them, but the companies think that children do. As a result of this, billions of dollars arespent. This is really a shame, because the money can be used for many other things, like helping poverty instead of not being used at all.

Companies have many ways of fooling you into buying products, such as having action figures, toys, games, books, and other extras coming with the product. The boxes/cans/containers also have different sales such as, “25% MORE FOR THE SAME PRICE!!” or, “LIKE OUR PRODUCT OR YOUR MONEY BACK.” People eventually learn that not all of this is true.

Should All Advertising for Children Be Banned?
By Charlie

Advertising for children is a problem in the United States for a long time. I believe that there are three reasons that advertising should be illegal for children in the United States. My three reasons that advertising for children should be banned are parents can’t tell their children “no” forever to products, kids watching T.V. makes they obese, and because of stealth marketing. These three reasons are some of the reasons why advertising for children should be banned in the United States. Advertising for children is bad for their parents, them and only good for the companies that get their money. This is why ads should be banned.


One reason advertising shouldn’t be banned is a myth. People think that if parents don’t buy their children products when they will not be able to buy them. Really, kids almost control their parent and get what they want by the nag factor. The nag factor is defined as the degree which parents' purchasing decisions are based on being nagged by their children. Children use the nag factor to get whatever they want. By age 4, 73% of children ask their parents for certain brands. If a company can get a kid hooked to their company then they will have them buying their products for the rest of their life. Children really influence their parents and that is one of the reasons that advertising for children should be banned the United States.

Another reason that advertising to children should be banned is that T.V. is the leading cause of obesity in the United States. Children can be affected by television. Too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family. Children watch T.V. but also watch the commercials. According to the Parents as __Teachers National Center__, young children need to “explore, move, manipulate, smell, touch and repeat as they learn.” With young children watching so much T.V., they don’t have enough time to explore and play by their self. Advertising for children should be banned in the United States because of all the children who have become obese in the United States.

The last reason marketing to children should be banned is because of stealth marketing to children. Companies will pay children to tell their friends to buy products. The worst part of it is that companies are paying children to manipulate their friends to buy products. Also kids manipulate their friends for money without their friends knowing about it. The companies get kids to buy all of their products just by paying them a little bit of money. Another example of stealth marketing is when attractive woman sell products to teenage boys. The woman is paid, but the boys don’t know that. Advertising should be banned because of stealth marketing and its influence on children.

Children’s advertising should be banned in the United States because advertising manipulates, controls and changes children. Advertising manipulates children to buy things. It controls children and gets them to be a consumer of the product for life. Advertising changes children because it makes children obese from watching too much television. Children’s advertising is bad for children and I think it should be banned in the United States.

The Difference in Children’s Advertising by Amanda
Little kids are always around media and advertising. When there is a screen in front of their face, there is guaranteed to be advertisements popping up every five minutes, or even on the side of the screen. Children eight and younger do not understand the concept of advertising, therefore they ask for more toys when they see cool or funny commercials or other advertisements.
Young girls are attracted to different advertisements than boys. From Television shows, magazines, commercials, computer games, all the way to bulletin boards on the sides of the highway, advertising is everywhere. Young kids want what they think is cool and fun. Young girls’ attention immediately goes to bright colors such as pink, orange, yellow and red when they see it. Or their attention goes to a princess, or a young TV show, or even Barbies. Little girls, usually nine and under, look up to TV show characters as their role models. So if they saw their favorite character on a side of a computer screen, they would most likely click on it, or just look at it. They are always being targeted by advertisers know they love. These messages to little girls would want to change them or suggest they become more like the princess on the cover, or the actress. These products could change a girl’s personality. Girls at little as eight years old are changing into girls with personalities as old as 12 years old. In the next couple of years, even younger girls will be changing.
While little girls are being advertised with all girly things, little boys are targeted by advertisers very differently. Products that get younger boys attention are products with the colors like blue, green, black, silver, and darker colors. They also look for action figures from television shows also, such as Ninja Turtles, Superman, Batman, and Spiderman. These products can also change a boy’s personality. If these boys dress us as these characters for Halloween, they may not let go of what it feels like to be a superhero or an action figure and continue to act like one. These little boys play with each other, it will be more violent because they are acting like a person they are not ,their role model, which can be a violent dangerous character. Younger boys are changed in many ways because of advertising.
Advertisers capture what kids like in many different ways and send messages to them. These messages reach kids and can give them the wrong ideas. Kids used to be playing outside right when they got home from school, but now they go straight to the computer or straight to the TV. They see so many advertisements a day it is beginning to become unhealthy. In the years to come, advertising may go down, or it may get higher. That means more advertisements everywhere you look, so we need to make children understand that not all commercials or ads are not always as good as they seem.
Children in Advertising – Liza
In the advertising market, both young boys and girls are targeted. Although they are targeted in different ways, both are stripped of part of their childhood and a piece of their identity. The media has completely changed the way children live, play, and form relationships with each other. Today, the advertising market gives children a lot more power in the economy than before and the advertising differs between the boys and girls.
The market treats both boys and girls very differently. For instance, boys may have a dark blue, super hero themed, dirt bike, while girls have a light pink, flowery bike with pom-poms and ribbons on the handles. When marketers target girls, they go for the light colors, flowers, hearts, and things girls play with like Barbies. Also, the commercials that are marketed to girls are all very girly and feminine and none are for “tom-boys” when many girls today are tom-boys. This makes the not girly girls feel bad about themselves and makes them think they will only be “cool” if they are girly and buy the products that are being advertised as girly. This has a major affect on girls’ identity and makes them feel like they have to grow up too fast. Advertising, in some ways, makes girls, and sometimes boys, feel like they have to grow up fast and it takes their childhood away from them.
Some people may think boys are less ferociously marketed then girls, but, really, the advertising market for boys is just about as bad as the one for girls. Like girls, boys are also stereotyped. From an extremely young age, toys for boys are considered men who are extremely strong, tan, and good features. Also, in commercials and ads for boys, the colors are like navy blues, army greens, and other dark “manly” colors. Like girls, some boys are a bit less boyish and more girly. While some boys like playing with army soldiers and toy weapons, others to dress up and play with their sister’s dolls. There are never any commercials advertising for a baby doll for a boy. This makes the young boys who like playing with dolls and things like that feel unexpected and fill like they don’t fit in.
The media has done a lot of harm on children’s imaginations and the way they play too. Now, instead of playing, children are busy online, video games, and other virtual worlds that kids like more than their own. The media has also limited children’s imagination in the way that they can’t just pretend something is something else, but they have to buy the actual product. For example, if a child wants to play Harry Potter, they can’t use a stick as a wand like they used to, but the need the actual Harry Potter wand from Warner Brothers. They think they need it because the advertisers have convinced them they need the official wand to play it right. In the old days, kids didn’t need anything but a couple of rocks and sticks, and they would be outside for hours playing and never getting bored. Now, if kids don’t hear load bursts of sound or see extremely bright colors they get bored.
The media has had a major effect on children. It has changed how they socialize, form relationships, their imaginations, and much more about how they live. Also, the advertising market and how they gender the ads have changed children a lot.

Targeting Children by Emma
Kids are surrounded by media during their first year of existence. Advertisers target children and hook them into their materials while they are very young. Children are focused on advertising while they are infants so most don’t even understand the concept of advertising.
Marketers sell products based on the belief that you are what you buy. Girls look for the princess and doll type of toys that look beautiful. Boys on the other hand are looking for action figures, cars, and trucks which contribute to their interest in violence. Children are focused so much on having specific products to fit in that they don’t even realize the new person they have become.
The idea that advertisers and products have rubbed off on children is to be older and more mature no matter how young they are. Six year olds are no longer children but now tweens. Kids are proven to behave differently toward their friends, siblings, and parents especially because they are so attached to their toys. Not only have their behaviors and attitudes changed but they seem to become less and less creative. Because toys have become automatic kids don’t have to create a way to entertain themselves, the toy does it for them. Kids are so surrounded by media that they almost don’t have a choice to ignore it.
Advertisers have come up with many methods to try and sell their products. Marketers are trying to sell an image rather than a product for a better sell. To sell to children marketers use bright colors and cartoons. Bright colors catch kids’ eyes and tend to make them want to buy the product. Prizes in the cereal boxes and other items sold have been a huge hit to sell on children. Marketers have also used scale to make their products stand out. Another strategy that is used on children is star power. By putting a celebrity on a product makes kids want the product because “the celebrity eats it.” While marketers use weasel words for kids to make it fun and exciting, they also put facts and figures to persuade the parents to buy the product. When children want something and their parents refuse to buy it for them, they have learned to throw fits to persuade the parents to buy it for them. Products have alienated children to a whole different needy child.
Due to media children have become more depressed. Many kids have become obese because media has taken their interest in running around and being active. Research has shown that the least healthy cereals are the most marketed. Some kids can’t even fit in car seats anymore because they are too overweight. Many kids are also more likely to be diagnosed with diabetes and not because of genetics but because of their lack of activity. Media has taken away their childhood and replaced it in a terrible and an unhealthy situation.
Advertisers trick people into thinking that they are buying a better product than what they actually are. This is done mostly in the food world. Food make-up artists have turned food into a 5 star product on the TV, or on the camera. Their job is to make people want to buy their product at least one time. If the consumers don’t like what they have bought it is not the make-up artist’s fault, their goal that they are trying to achieve is to get the product sold at least once.
Advertising is a process that begins when you are born and ends with you. Everyday people are surrounded by huge amounts of advertisements and sometimes they don’t even realize that it is in front of them. Not only do advertisements market products, but also values, concepts, and images. Something as simple as a magazine is a device used to make people read advertisements. Marketers have found a way to attract kids to products. Over the years it has become so easy to pull kids into their products. Media has made a dramatic change in a negative way.


Advertising Tricks by Kana

In the current media world, young boys and girls are targeted by many marketers as consumers. They hold an unbelievably large power over what is bought; they control 40 billion dollars of what is bought. Children influence how 70 billion dollars are spent. Advertisements that are gendered towards young children use different colors, values, and pictures to “genderize” products. The children are targeted by advertisers in various ways, but the ideas will eventually strip them of their identity. Advertising continues to change children’s relationships with others, in a negative way.

Colors are very important to marketers when creating an advertisement. Products aimed toward girls are often pink while boy’s products are darker colors such as blue. Scientists believe that red is an extremely powerful color, attractive to everyone. They also say it can affect you physically, causing your breathing rate to increase. Green on the other hand is used much less because it symbolizes vitality and freshness. The themes on advertised products are also important. Boy’s products tend to be more adventurous and violent while girl’s products are feminine and focus on looking pretty. For example, at a store the boy’s bikes were darker “manly” colors with a more adventurous theme. The girl’s bike on the other hand was lightly colored, flowery, and pretty. On Toys R Us’s website, the boys and girls products are separated. The boy’s products are about boats, cars, and sports. Girls are advertised little trinkets and dolls. The theme focused on girls in advertising is very girly, although there are many tom-boys today. On Disney’s website, there are ads running along both sides of the page, advertising their Halloween costumes and new movies. The costume commercials advertising costumes show a young girl looking happy in a princess costume. Because girls and boys are shown these advertisements, the advertisements are slowly changing their identity. Due to these ads, girls are becoming more obsessed with their image, and are much more feminine. “Tom-boys” are not as accepted, and girls are starting to be judged by items they own, such as their clothes. Boys are also changing; they have become more focused on being more muscular. The GI Joe doll’s muscle mass was greatly increased over the years. As you can see below, the bicep was increased by more than double, along with the chest which was increased slightly less than double.

The media is also having an effect on social relationships. Parents have their children watch “educational videos” from the time they are 6 months, but a scientific study shows children cannot understand what is on the TV until they are 2 years old. The parents believe they are making their child smarter, but really they are wasting their money. The baby doesn’t comprehend what is going on on the television screen. Children watching all that TV may actually be damaging your child’s brain instead of educating it. A scientific research was conducted and it was learned that talking to your child face to face is much better than putting them in from of the TV. Some researchers claim that the increase in television watching is causing lower grades in America. A recent scientific study proved that babies and recognize brands from when the children are 6 months. This spurred marketers to put more advertisements for younger children, brainwashing them from the minute they are out in front of a screen. Children are starting to depend on screens, whether it’s a computer or a TV. Now, the children’s imagination is being used less and less, causing them to not be able to play properly with companions. Instead, children are fixated by the screen. Boys now spend a large part of their day playing videogames. Black Ops, a popular video game with boys sold 5.6 million copies on the first day, setting a record for making 360 million in profits on the first day. Mattel, the toy company that makes Barbie’s and other popular toys made a profit of 940.3 million in 2007. The frequent time spent using a screen to entertain children is changing their social dynamic. Children between the ages of 9-12’s amount of creative play have been reduced by 98%. The marketers do not care about the social consequences of the media; they just want their products to be bought. With the amount of media shown today, it is causing depression. It is doing this because the children believe if they do not own a product shown to them on TV, they are “not cool.” The depression is continuing to change social relationships for young children and is encouraging them to buy their products to be “cool.” Advertisements are undermining parents authority and changing the consumer world.

Gendered Advertising-Maddie K.

In children’s media there are various types of commercial messages which are directed at both genders. Boys and girls are targeted very differently in the ways of advertising. Media changes the way children view themselves and the way they play. Marketers are no longer targeting older children, but are now targeting children at young ages from when they are babies. Marketers think of babies as consumers, and are determined to have these young children that are barely able to talk hooked on their products and their brands. Today’s studies show how children have lost the ability to play outside as much as they use to, and obesity is a growing problem due to the messages shown in advertisements. Media is directed at boys and girls in different ways, but affects the way they form relationships with each other and play.

Advertisements target both boys and girls very differently and you rarely see them advertised together. Marketers portray girls as very thin and beautiful, which changes the way young girls feel about themselves. The young girls strive to become as beautiful as their Barbies. They want to be thin and focus on their beauty even when they are 4 years old. If a company is trying to attract girls to a product they always make things very girly and pink. The problem with that is some girls are tomboys and feel they have to be girly. They feel they have to changes themselves to be the “ideal” girl. Marketers are not only targeting teens now, but are targeting young girls from babies to 7 years old. Marketers have even created a category for these young girls, called “tweens.” Many people are concerned about the affect advertising is having on children. Kids are losing the ability to play outside and interact with one another. Instead of being outdoors they are glued to the television and are no longer talking, but emailing or texting. A study shows that children between the ages of 9-12 have lost the ability to play outside by 98%. Media has been changing the way children communicate with each other. Another problem is how girls form relationships based on what clothes and toys you have, which is caused by the messages in advertisements. Marketers try to make it seem like if you don’t buy their products you are not cool, which has a strong effect on young children. Because of commercials, girls are seeing stereotypical representations of women. Colors in commercials play a huge role in attracting young costumers. Red and pink has been proven to be a passionate color catching the eye of young girl. Most girls’ ads are about dolls and beauty products, in comparison to boys whose are about sports and toys. Media is growing rapidly and has many parents concerned about the affect advertisements are having on children.

However, girls are not the only ones targeted by greedy marketers. Boys are shown to ads, but with much different ideas. In boy’s advertisements, there are ripped men, trucks, violence, and adventure. Girls are also portrayed as being cooperative and more passive and less aggressive and competitive than boys. Boys on the other hand are shown seeking power, speed and physical action. Aggressive behavior is almost exclusively limited to advertisements targeting boys. Boys are also shown as being more independent than girls. It is not healthy because boys are no longer playing outside, but are inside playing video games. They are losing the ability to play actively, which is a huge concern for parents. In commercials containing both boys and girls, boys were significantly more likely to represent power and independence. It has become a huge concern throughout the nation how gendered advertisements are affecting young children today.

Child Advertising By Nicholas C
The many issues and the money
There are many ways that advertising crosses the line. A major way of the advertisers crossing the line is the way that they advertise to children. It is horrible what they do there needs to be limitations put in place so they can’t cross the line anymore. Child advertising (ages 0-12) gets a $500 billion income just from soft drinks, snacks, food, entertainment, and apparel alone. Another $500 billion income comes from recreation, technology, vacations ECT. It turns out to be an outstanding $1 trillion industry it is unfathomable how much money is spent on child advertising. According to the American Academy of Pediatrics (AAP) the average child watch 4 hours of television a day that adds up to about 40,000 commercials a year; which are mostly for sugary, fatty, and salty food that hurt children and are a main cause of childhood obesity. When a child graduates high school they have spent more time watching television than they have spent time in a classroom. Also when children watch the supposable educational DVD’s that are suppose to expand a Childs mind so when they enter a classroom it will be easier for them to learn it will actually be harder for them to learn, because they won’t be able to focus on a teacher or in a classroom, because there will be lesser movement and there will be lesser bright colors in the classroom than there will be in the DVD. All of this advertising in TV shows, in commercials, in the outside world, and even in the schools at times is showing kids that all you should care about is materialistic things. The advertising companies have even brought in child psychologists so they would know how to target children better so they can have a better view of how to advertise to children. The strangest thing is that the while every country other than the U.S.A. has laws on child advertisement. Also children under the age of 8 are defenseless against advertisement. Most children can even know the difference between different products and labels at the age of 2-3, and they will know the difference between 100 different logos and mascots. It isn’t until the age of 8 that children can tell that advertisements can be untruthful so almost every kid under the age of an eight (That isn’t just under the age of 8 child can go into the tweens without realizing how much of a lie child advertising is) is at risk of the lies of advertising. Advertisers know to target kids because they influence so mush in their parents spending on toy and other thing that they ask for. In 2008 just on online spending alone 2 billion dollars were spent that is $172 dollars per house hold. What does it feel like to have the ability to hang out with SpongeBob or your favorite movie character well certain kids have the ability does do so with advergaming. Advergaming is the newest way that companies are using to advertise their products. It has generated millions of dollars in revenue for the companies. The main issue with advergaming is that the kids don’t even know that they are being advertised to because it is disguised by their favorite characters from TV, movies, and the mascots from the product. Sadley there are not near as many solutions as there are problems.
The solutions
Parents can help their children by limiting the time that they watch television and computer time, but the main issue is that kids go to friend’s houses and they will watch commercials there while the parent can’t control what they watch because they are not there. The parents can’t be on their own to protect their children all of the time so they need help to protect their children. In the UK, Belgium, Greece, Denmark, Quebec, Sweden, and Norway all say that advertising to children under the age of 12 is illegal. So certain countries have it under control. The Obama administration has made a major advancement in the fight against child advertising they have said that unhealthy food advertisements will not be allowed to be advertised to children in 2016. The American Academy of Pediatrics recommends that children under the age of 2 years old watch on television.
Conclusion
There are way too many ways that advertising can affect a child. There aren’t enough ways that we can help children. The parents can try to help but they can only help for so long. When children are exposed to advertising then their minds are affected in such a way that they can’t even realize what it does to them. It is sad the government won’t even be doing anything until 2016 that means for about five more years so many kids will be affected by the advertisement. There are so many bad things that advertising does, but there are not near enough ways to solve its affects.

Bibliography
http://www.apa.org/monitor/sep00/advertising.aspx

http://pediatrics.aappublications.org/content/118/6/2563.full

http://www.thesolutionsjournal.com/node/571

http://www.bluemagnet.com/ablog/472/ethical-issues-when-marketing-to-children/

http://kidshealth.org/parent/positive/family/tv_affects_child.html



Should advertising for children be banned? By Brianna





I think that some advertising for children should be banned. Some adverting for children should be banned if the advertisement is inappropriate or showing a bad example. Some kids look up to the advertising on television. If young kids are seeing or listening to the adverting they might think it’s good and might want to buy or use the product. Little boys are into video games and fighting and little girls are into Barbie dolls or Bratz. Boys should not be watching advertisements that have fighting and violence in it. By a young age, boys are seeing advertisements with blood, gums, and people fighting and then they think it’s ok to fight and be violent. Girls on the other hand should not be watching shows with Bratz or Barbie’s because they are a bad example for kids. Girls want to change themselves and want to make themselves want to look like a Barbie or a Bratz. Many young girls are dressing too old for their age. Too many kids are watching more and more television everyday and most of the advertisements they see are bad. Some of these advertisements that are playing on kid’s channels might pressure, or make kids feel bad about themselves if they don’t have that product. Parents are paying money for their kids to buy the products and it’s a waste of money. Advertisements cause many problems too. When kids buy their product and bring it to school kids can get into fights about it. Advertisements take up to much time and replay over and over again. A lot of the time a show is 30mintues, and most of the time advisements take up about 7mintues of the show. Advisements ruin kid’s brains. It gets kids distracted, and not paying attention to their school work. Instead kids are too busy thinking about the next new toy that is coming out any they have to buy it. Advisements are taking away time for kids to play outside with their friends. Nature is disappearing from kid’s lives. Advisements today making kids fatter and fatter because they are so addicted to the TV. Young kids under the age of 2 are watching television and already their brain is getting hurt. Children watch advisements and see that people are trying to act older then they are already are, so the children look up the people and want to look older too. It is very unhealthy for kids to be sitting down all day when they get home from school and watch advisements. Parents should really watch out for their kids and it’s their responsibility to make sure their kids aren’t watching advisements that they are not allowed to watch. But I think that some and most advisements should be banned on kid’s channels because it is ruining their childhood.